{"id":7609,"date":"2026-05-19T09:00:00","date_gmt":"2026-05-19T09:00:00","guid":{"rendered":"https:\/\/adaptiv-design.com\/blog\/?p=7609"},"modified":"2026-05-19T09:00:00","modified_gmt":"2026-05-19T09:00:00","slug":"adlpartner","status":"publish","type":"post","link":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/","title":{"rendered":"ADLPartner : Solutions marketing 2025"},"content":{"rendered":"<p>En 2026, <strong>ADLPartner<\/strong> (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone. Ce guide retrace l\u2019historique, les activit\u00e9s actuelles et les solutions propos\u00e9es par ce groupe qui a fa\u00e7onn\u00e9 la VPC fran\u00e7aise avant de pivoter vers le digital.<\/p>\n<h2>Qui est ADLPartner en 2026 ?<\/h2>\n<p>ADLPartner est un <strong>groupe fran\u00e7ais de marketing relationnel<\/strong> fond\u00e9 en 1972, pionnier de la vente \u00e0 distance par abonnement. En 2019, le groupe japonais Rakuten monte au capital avant d\u2019acqu\u00e9rir 100 % des parts, donnant naissance \u00e0 Rakuten France.<\/p>\n<ul>\n<li><strong>Fondation<\/strong> : 1972 \u00e0 Paris<\/li>\n<li><strong>Effectif<\/strong> : environ 500 collaborateurs<\/li>\n<li><strong>Si\u00e8ge<\/strong> : Montreuil (93)<\/li>\n<li><strong>Activit\u00e9s<\/strong> : marketing services, abonnements, cashback, e-commerce<\/li>\n<li><strong>CA 2025<\/strong> : estim\u00e9 \u00e0 250 M\u20ac<\/li>\n<\/ul>\n<p>Le groupe a su <strong>traverser la r\u00e9volution digitale<\/strong> gr\u00e2ce \u00e0 plusieurs pivots strat\u00e9giques.<\/p>\n<h2>Historique et \u00e9volutions cl\u00e9s<\/h2>\n<p>La trajectoire d\u2019ADLPartner illustre la transformation du marketing fran\u00e7ais.<\/p>\n<ol>\n<li><strong>1972<\/strong> : cr\u00e9ation, vente \u00e0 distance de livres et produits culturels<\/li>\n<li><strong>1990<\/strong> : diversification vers les services financiers et l\u2019assurance<\/li>\n<li><strong>2000<\/strong> : introduction en bourse sur Euronext<\/li>\n<li><strong>2010<\/strong> : d\u00e9veloppement du multicanal et du digital<\/li>\n<li><strong>2019<\/strong> : prise de participation Rakuten<\/li>\n<li><strong>2023<\/strong> : fusion op\u00e9rationnelle avec Rakuten France<\/li>\n<\/ol>\n<p>Cette chronologie montre une <strong>capacit\u00e9 d\u2019adaptation<\/strong> rare dans le secteur du marketing direct.<\/p>\n<h2>Les activit\u00e9s actuelles<\/h2>\n<p>Aujourd\u2019hui, l\u2019ex-ADLPartner structure son offre autour de plusieurs p\u00f4les.<\/p>\n<ul>\n<li><strong>Marketing relationnel B2B<\/strong> : programmes de fid\u00e9lit\u00e9 pour grands comptes<\/li>\n<li><strong>Abonnements<\/strong> : gestion de bases clients r\u00e9currents<\/li>\n<li><strong>Partenariats bancaires<\/strong> : produits d\u2019assurance via grandes banques<\/li>\n<li><strong>Rakuten.fr<\/strong> : marketplace et cashback grand public<\/li>\n<li><strong>Data intelligence<\/strong> : scoring et segmentation avanc\u00e9e<\/li>\n<\/ul>\n<p>Chaque p\u00f4le <strong>alimente les autres<\/strong> via la valorisation crois\u00e9e des donn\u00e9es clients.<\/p>\n<h2>Solutions pour annonceurs<\/h2>\n<p>Les <strong>annonceurs partenaires<\/strong> b\u00e9n\u00e9ficient d\u2019un \u00e9cosyst\u00e8me marketing int\u00e9gr\u00e9.<\/p>\n<table class=\"kwdbank-table\">\n<thead>\n<tr>\n<th>Service<\/th>\n<th>Cible<\/th>\n<th>B\u00e9n\u00e9fice principal<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Acquisition cashback<\/td>\n<td>E-commerce<\/td>\n<td>CPA ma\u00eetris\u00e9<\/td>\n<\/tr>\n<tr>\n<td>Programme fid\u00e9lit\u00e9<\/td>\n<td>Retail<\/td>\n<td>R\u00e9tention long terme<\/td>\n<\/tr>\n<tr>\n<td>Emailing cibl\u00e9<\/td>\n<td>Tous secteurs<\/td>\n<td>Bases qualifi\u00e9es<\/td>\n<\/tr>\n<tr>\n<td>Retargeting data<\/td>\n<td>Digital<\/td>\n<td>Reciblage pr\u00e9cis<\/td>\n<\/tr>\n<tr>\n<td>Insights march\u00e9<\/td>\n<td>\u00c9tudes<\/td>\n<td>D\u00e9cisions data-driven<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Les contrats fonctionnent \u00e0 la <strong>performance ou en abonnement annuel<\/strong>.<\/p>\n<h2>Le mod\u00e8le cashback Rakuten<\/h2>\n<p>Le cashback reste la <strong>locomotive grand public<\/strong> du groupe en France.<\/p>\n<ul>\n<li><strong>15 millions de membres<\/strong> actifs sur Rakuten.fr<\/li>\n<li><strong>2 500+ marchands<\/strong> partenaires<\/li>\n<li><strong>5 \u00e0 25 %<\/strong> de cashback moyen selon les offres<\/li>\n<li><strong>Paiement bi-mensuel<\/strong> via virement ou bon d\u2019achat<\/li>\n<li><strong>Application mobile<\/strong> avec notifications temps r\u00e9el<\/li>\n<\/ul>\n<p>Ce m\u00e9canisme <strong>fid\u00e9lise les acheteurs<\/strong> tout en offrant aux marchands un canal d\u2019acquisition performant.<\/p>\n<h2>Services aux partenaires bancaires<\/h2>\n<p>ADLPartner historique reste expert des <strong>ventes additionnelles bancaires<\/strong>.<\/p>\n<ul>\n<li><strong>Distribution d\u2019assurances<\/strong> via campagnes outbound<\/li>\n<li><strong>Cross-sell<\/strong> sur bases clients banques partenaires<\/li>\n<li><strong>Gestion de campagnes<\/strong> multicanal (mail, t\u00e9l\u00e9phone, digital)<\/li>\n<li><strong>Conformit\u00e9 ACPR<\/strong> et RGPD native<\/li>\n<li><strong>Reporting<\/strong> hebdomadaire de performance<\/li>\n<\/ul>\n<p>Ce savoir-faire sert <strong>plusieurs banques du CAC 40<\/strong> dans leurs plans de conqu\u00eate.<\/p>\n<h2>Innovations 2025-2026<\/h2>\n<p>Le groupe investit massivement dans trois axes technologiques.<\/p>\n<ul>\n<li><strong>IA pr\u00e9dictive<\/strong> pour le scoring d\u2019app\u00e9tence produit<\/li>\n<li><strong>Conversational commerce<\/strong> via chatbots avanc\u00e9s<\/li>\n<li><strong>Programme loyalty cross-marques<\/strong> inter-annonceurs<\/li>\n<li><strong>Open banking<\/strong> pour personnalisation financi\u00e8re<\/li>\n<li><strong>CDP<\/strong> (Customer Data Platform) propri\u00e9taire<\/li>\n<\/ul>\n<p>Ces briques <strong>consolident la position data<\/strong> face aux GAFAM.<\/p>\n<h2>Positionnement concurrentiel<\/h2>\n<p>Sur son march\u00e9, l\u2019entit\u00e9 fait face \u00e0 plusieurs challengers.<\/p>\n<ul>\n<li><strong>iGraal<\/strong> : cashback pure player fran\u00e7ais<\/li>\n<li><strong>Poulpeo<\/strong> : cashback PDG-P\u00e9p\u00e9e<\/li>\n<li><strong>Joko<\/strong> : cashback mobile-first<\/li>\n<li><strong>Converteo, Emakina<\/strong> : conseil marketing digital<\/li>\n<li><strong>Sarbacane, Brevo<\/strong> : emailing B2B<\/li>\n<\/ul>\n<p>La diff\u00e9renciation passe par la <strong>puissance de la base data<\/strong> et les partenariats bancaires exclusifs.<\/p>\n<h2>Travailler avec ADLPartner \/ Rakuten France<\/h2>\n<p>Pour les marques souhaitant s\u2019int\u00e9grer \u00e0 l\u2019\u00e9cosyst\u00e8me, plusieurs portes d\u2019entr\u00e9e existent.<\/p>\n<ol>\n<li><strong>Rakuten Advertising<\/strong> pour l\u2019affiliation et le cashback<\/li>\n<li><strong>Direct commercial B2B<\/strong> pour les grandes campagnes sur-mesure<\/li>\n<li><strong>Rakuten Marketplace<\/strong> pour vendre vos produits<\/li>\n<li><strong>Partenariats data<\/strong> pour enrichissement de bases<\/li>\n<li><strong>Events et conf\u00e9rences<\/strong> pour le networking sectoriel<\/li>\n<\/ol>\n<p>L\u2019onboarding prend <strong>4 \u00e0 12 semaines<\/strong> selon la complexit\u00e9 du partenariat.<\/p>\n<h2>Tendances du marketing relationnel en 2026<\/h2>\n<p>Le secteur o\u00f9 op\u00e8re ADLPartner conna\u00eet une <strong>mutation profonde<\/strong>.<\/p>\n<ul>\n<li><strong>Fin progressive des cookies tiers<\/strong> avec bascule sur first-party data<\/li>\n<li><strong>Mont\u00e9e des Retail Media networks<\/strong> chez Leclerc, Carrefour<\/li>\n<li><strong>IA g\u00e9n\u00e9rative<\/strong> qui personnalise chaque touchpoint<\/li>\n<li><strong>Privacy by design<\/strong> dict\u00e9 par RGPD et DMA<\/li>\n<li><strong>Consolidation<\/strong> des acteurs du marketing direct<\/li>\n<\/ul>\n<p>ADLPartner-Rakuten se positionne sur <strong>quasiment tous ces axes<\/strong> simultan\u00e9ment.<\/p>\n<h2>Conclusion<\/h2>\n<p>ADLPartner, devenu Rakuten France, illustre la <strong>long\u00e9vit\u00e9 rare d\u2019un acteur marketing<\/strong> qui a su passer du catalogue papier au cashback mobile en 50 ans. Pour un annonceur, collaborer avec ce groupe donne acc\u00e8s \u00e0 <strong>15 millions de consommateurs<\/strong> qualifi\u00e9s et \u00e0 une expertise data-driven \u00e9prouv\u00e9e. En 2026, dans un monde post-cookies o\u00f9 la first-party data redevient reine, leur positionnement prend tout son sens. Que vous cherchiez \u00e0 acqu\u00e9rir, fid\u00e9liser ou mon\u00e9tiser une base, leur portefeuille de services m\u00e9rite une \u00e9tude approfondie avant toute d\u00e9cision marketing structurante.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":999999999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"categories":[4631],"tags":[],"class_list":["post-7609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ADLPartner : Solutions marketing 2025<\/title>\n<meta name=\"description\" content=\"En 2026, ADLPartner (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADLPartner : Solutions marketing 2025\" \/>\n<meta property=\"og:description\" content=\"En 2026, ADLPartner (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\" \/>\n<meta property=\"og:site_name\" content=\"adaptiv-design.com\" \/>\n<meta name=\"author\" content=\"Th\u00e9o R.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\"},\"author\":{\"name\":\"Th\u00e9o R.\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#\/schema\/person\/3c864cdc320801e3db34b663e7e3f816\"},\"headline\":\"ADLPartner : Solutions marketing 2025\",\"datePublished\":\"2026-05-19T09:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\"},\"wordCount\":777,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\",\"url\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\",\"name\":\"ADLPartner : Solutions marketing 2025\",\"isPartOf\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200\",\"datePublished\":\"2026-05-19T09:00:00+00:00\",\"description\":\"En 2026, ADLPartner (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone.\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage\",\"url\":\"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200\",\"contentUrl\":\"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#website\",\"url\":\"https:\/\/adaptiv-design.com\/blog\/\",\"name\":\"adaptiv-design.com\",\"description\":\"Adaptiv Design, l\u2019innovation au service de votre image\",\"publisher\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#organization\"},\"alternateName\":\"Adaptiv Design, l\u2019innovation au service de votre image\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adaptiv-design.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#organization\",\"name\":\"Foretsensations.fr\",\"url\":\"https:\/\/adaptiv-design.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/cropped-adaptiv-design.com_.png\",\"contentUrl\":\"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/cropped-adaptiv-design.com_.png\",\"width\":500,\"height\":500,\"caption\":\"Foretsensations.fr\"},\"image\":{\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/#\/schema\/person\/3c864cdc320801e3db34b663e7e3f816\",\"name\":\"Th\u00e9o R.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/stability-noname-administrator.png\",\"url\":\"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/stability-noname-administrator.png\",\"contentUrl\":\"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/stability-noname-administrator.png\",\"caption\":\"Th\u00e9o R.\"},\"description\":\"Le web et la communication sont mon m\u00e9tier depuis une dizaine d'ann\u00e9es, entre r\u00e9daction, strat\u00e9gie de contenu et accompagnement de projets en ligne. J'\u00e9cris sur la cr\u00e9ation de site, le marketing digital, l'image de marque et le m\u00e9tier de r\u00e9dacteur web, avec l'envie de rendre ces sujets concrets pour les ind\u00e9pendants et les petites entreprises. J'aime expliquer comment se construit une pr\u00e9sence en ligne cr\u00e9dible, du choix des mots \u00e0 la coh\u00e9rence visuelle, sans recourir au jargon d'agence. Avant de recommander une m\u00e9thode ou un outil, je l'\u00e9prouve sur le terrain et je distingue ce qui marche vraiment des promesses \u00e0 la mode. Je me m\u00e9fie des recettes miracles en marketing, car aucune ne dispense de travail et de r\u00e9gularit\u00e9. Mon angle : donner des rep\u00e8res solides pour communiquer juste et b\u00e2tir une marque qui dure, \u00e0 hauteur de budgets r\u00e9els et d'\u00e9quipes r\u00e9duites.\",\"url\":\"https:\/\/adaptiv-design.com\/blog\/auteur\/noname\/\",\"jobTitle\":\"R\u00e9dacteur en chef \u00b7 Web & Communication\",\"knowsAbout\":[\"Web\",\"Communication\"],\"email\":\"theo.r@clickbuzz.fr\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ADLPartner : Solutions marketing 2025","description":"En 2026, ADLPartner (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/","og_locale":"fr_FR","og_type":"article","og_title":"ADLPartner : Solutions marketing 2025","og_description":"En 2026, ADLPartner (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone.","og_url":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/","og_site_name":"adaptiv-design.com","author":"Th\u00e9o R.","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#article","isPartOf":{"@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/"},"author":{"name":"Th\u00e9o R.","@id":"https:\/\/adaptiv-design.com\/blog\/#\/schema\/person\/3c864cdc320801e3db34b663e7e3f816"},"headline":"ADLPartner : Solutions marketing 2025","datePublished":"2026-05-19T09:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/"},"wordCount":777,"commentCount":0,"publisher":{"@id":"https:\/\/adaptiv-design.com\/blog\/#organization"},"image":{"@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage"},"thumbnailUrl":"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200","articleSection":["Marketing Digital"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/","url":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/","name":"ADLPartner : Solutions marketing 2025","isPartOf":{"@id":"https:\/\/adaptiv-design.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage"},"image":{"@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage"},"thumbnailUrl":"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200","datePublished":"2026-05-19T09:00:00+00:00","description":"En 2026, ADLPartner (d\u00e9sormais Rakuten France) demeure un acteur majeur du marketing relationnel et du commerce par abonnement dans l\u2019Hexagone.","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/adaptiv-design.com\/blog\/marketing-digital\/adlpartner\/#primaryimage","url":"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200","contentUrl":"https:\/\/images.pexels.com\/photos\/9034719\/pexels-photo-9034719.jpeg?auto=compress&cs=tinysrgb&fit=crop&h=627&w=1200"},{"@type":"WebSite","@id":"https:\/\/adaptiv-design.com\/blog\/#website","url":"https:\/\/adaptiv-design.com\/blog\/","name":"adaptiv-design.com","description":"Adaptiv Design, l\u2019innovation au service de votre image","publisher":{"@id":"https:\/\/adaptiv-design.com\/blog\/#organization"},"alternateName":"Adaptiv Design, l\u2019innovation au service de votre image","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adaptiv-design.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/adaptiv-design.com\/blog\/#organization","name":"Foretsensations.fr","url":"https:\/\/adaptiv-design.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/adaptiv-design.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/cropped-adaptiv-design.com_.png","contentUrl":"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/cropped-adaptiv-design.com_.png","width":500,"height":500,"caption":"Foretsensations.fr"},"image":{"@id":"https:\/\/adaptiv-design.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/adaptiv-design.com\/blog\/#\/schema\/person\/3c864cdc320801e3db34b663e7e3f816","name":"Th\u00e9o R.","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/stability-noname-administrator.png","url":"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/stability-noname-administrator.png","contentUrl":"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2025\/02\/stability-noname-administrator.png","caption":"Th\u00e9o R."},"description":"Le web et la communication sont mon m\u00e9tier depuis une dizaine d'ann\u00e9es, entre r\u00e9daction, strat\u00e9gie de contenu et accompagnement de projets en ligne. J'\u00e9cris sur la cr\u00e9ation de site, le marketing digital, l'image de marque et le m\u00e9tier de r\u00e9dacteur web, avec l'envie de rendre ces sujets concrets pour les ind\u00e9pendants et les petites entreprises. J'aime expliquer comment se construit une pr\u00e9sence en ligne cr\u00e9dible, du choix des mots \u00e0 la coh\u00e9rence visuelle, sans recourir au jargon d'agence. Avant de recommander une m\u00e9thode ou un outil, je l'\u00e9prouve sur le terrain et je distingue ce qui marche vraiment des promesses \u00e0 la mode. Je me m\u00e9fie des recettes miracles en marketing, car aucune ne dispense de travail et de r\u00e9gularit\u00e9. Mon angle : donner des rep\u00e8res solides pour communiquer juste et b\u00e2tir une marque qui dure, \u00e0 hauteur de budgets r\u00e9els et d'\u00e9quipes r\u00e9duites.","url":"https:\/\/adaptiv-design.com\/blog\/auteur\/noname\/","jobTitle":"R\u00e9dacteur en chef \u00b7 Web & Communication","knowsAbout":["Web","Communication"],"email":"theo.r@clickbuzz.fr"}]}},"_links":{"self":[{"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/posts\/7609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/comments?post=7609"}],"version-history":[{"count":1,"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/posts\/7609\/revisions"}],"predecessor-version":[{"id":7788,"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/posts\/7609\/revisions\/7788"}],"wp:attachment":[{"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/media?parent=7609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/categories?post=7609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adaptiv-design.com\/blog\/wp-json\/wp\/v2\/tags?post=7609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}