{"id":7794,"date":"2026-05-24T11:25:55","date_gmt":"2026-05-24T09:25:55","guid":{"rendered":"https:\/\/adaptiv-design.com\/blog\/adaptiv-design-com-2\/"},"modified":"2026-05-24T11:25:55","modified_gmt":"2026-05-24T09:25:55","slug":"adaptiv-design-com-2","status":"publish","type":"page","link":"https:\/\/adaptiv-design.com\/blog\/","title":{"rendered":"adaptiv-design.com"},"content":{"rendered":"<!-- 01 \u2014 HERO -->\n\n<section class=\"fk-hero\">\n\n<style id=\"mc-css\">\n\/* CORE \u2014 mc-wrap = container 1200px CENTERED d\u00e9fensif *\/\n.mc-wrap{max-width:1200px;margin:0 auto;padding:0 24px;box-sizing:border-box;width:100%}\n\/* HERO \u2014 grid 2-col forc\u00e9, image gauche, card droite *\/\n.mc-hero{display:grid !important;grid-template-columns:1.05fr 1fr;gap:44px;align-items:center;margin:44px auto;justify-self:center;background:transparent;width:100%;max-width:100%}\n.mc-hero::before,.mc-hero::after{display:none !important;content:none !important;background:none !important}\n.mc-hero__media{position:relative;aspect-ratio:3\/2;max-height:470px;overflow:hidden;border-radius:8px;background:rgba(0,0,0,.06);width:100%;margin:0;grid-column:1}\n.mc-hero__media::before,.mc-hero__media::after{display:none !important;content:none !important}\n.mc-hero__media img{width:100%;height:100%;object-fit:cover;display:block;filter:none}\n.mc-hero__text{position:relative;grid-column:2;margin:0;background:transparent;padding:0}\n.mc-hero__text::before,.mc-hero__text::after{display:none !important;content:none !important;background:none !important}\n.mc-hero__kicker{font-size:11px;letter-spacing:2.5px;text-transform:uppercase;font-weight:700;opacity:.65;margin-bottom:14px}\n.mc-hero__title{font-size:clamp(28px,3.4vw,46px);line-height:1.08;margin:0 0 16px;font-family:inherit;text-shadow:none}\n.mc-hero__title a{color:inherit;text-decoration:none}\n.mc-hero__excerpt{font-size:16px;line-height:1.6;opacity:.78;margin:0 0 18px;text-shadow:none}\n.mc-hero__byline{font-size:13px;opacity:.6;margin-bottom:16px;text-shadow:none}\n.mc-hero__cta{display:inline-block;font-size:12px;letter-spacing:1.5px;text-transform:uppercase;font-weight:700;text-decoration:none;border-bottom:2px solid currentColor;padding-bottom:3px;color:inherit}\n\/* CARDS \u2014 grid responsive *\/\n.mc-cards{display:grid;gap:34px 28px;margin:8px auto 12px;width:100%}\n.mc-card{display:flex;flex-direction:column}\n.mc-card__media{aspect-ratio:16\/10;overflow:hidden;border-radius:5px;margin-bottom:13px;background:rgba(0,0,0,.06)}\n.mc-card__media img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s}\n.mc-card:hover .mc-card__media img{transform:scale(1.04)}\n.mc-card__cat{font-size:10.5px;letter-spacing:1.8px;text-transform:uppercase;font-weight:700;opacity:.65;margin-bottom:6px}\n.mc-card__title{font-size:19px;line-height:1.26;margin:0 0 8px;font-family:inherit}\n.mc-card__title a{color:inherit;text-decoration:none}\n.mc-card__title a:hover{opacity:.7}\n.mc-card__date{font-size:12px;letter-spacing:.5px;opacity:.55;margin:auto 0 0}\n\/* HERO ASIDE variant *\/\n.mc-hero:has(.mc-hero__aside){grid-template-columns:1.15fr 1fr .8fr}\n.mc-hero__aside{border-left:1px solid rgba(128,128,128,.2);padding-left:24px;align-self:stretch}\n.mc-hero__aside-t{font-size:11px;letter-spacing:2px;text-transform:uppercase;font-weight:700;opacity:.6;margin-bottom:16px}\n.mc-aside-item{display:grid;grid-template-columns:64px 1fr;gap:12px;align-items:center;margin-bottom:16px;text-decoration:none;color:inherit}\n.mc-aside-img{display:block;aspect-ratio:1\/1;border-radius:4px;overflow:hidden;background:rgba(0,0,0,.06)}\n.mc-aside-img img{width:100%;height:100%;object-fit:cover;display:block}\n.mc-aside-tt{font-size:13.5px;line-height:1.3}\n.mc-aside-item:hover .mc-aside-tt{opacity:.7}\n\/* ANTI-R\u00c9GRESSION baseline d\u00e9fensive *\/\nbody #right-sidebar,body #left-sidebar,body aside.sidebar,body .widget-area.sidebar{display:none !important}\nbody .content-area,body #primary{float:none !important;width:100% !important;max-width:100% !important}\nbody .site-description,body p.main-title{display:none !important}\n@media(min-width:769px){body .main-navigation .main-nav ul{display:flex !important;flex-wrap:nowrap !important;justify-content:center !important;align-items:center !important;margin:0 !important;padding:0 !important;list-style:none !important}body .main-navigation .main-nav ul li{display:inline-block !important;float:none !important;margin:0 !important}body .main-navigation .main-nav ul li a{display:inline-block !important;padding:10px 14px !important;white-space:nowrap !important}}\n@media(max-width:900px){.mc-hero,.mc-hero:has(.mc-hero__aside){grid-template-columns:1fr;gap:24px}.mc-hero__media,.mc-hero__text{grid-column:auto}.mc-cards{grid-template-columns:1fr 1fr !important}.mc-hero__aside{border-left:none;padding-left:0;border-top:1px solid rgba(128,128,128,.2);padding-top:20px}}\n@media(max-width:560px){.mc-cards{grid-template-columns:1fr !important}}\n<\/style><div class=\"mc-wrap\"><div class=\"fk-hero mc-hero\"><div class=\"fk-hero__media mc-hero__media\"><img decoding=\"async\" src=\"https:\/\/adaptiv-design.com\/blog\/wp-content\/uploads\/2026\/10\/pexels-photo-1181449-1200x801.jpg\" alt=\"Chrome, Firefox et Edge passent \u00e0 une version toutes les deux semaines : ce que \u00e7a change pour un site\" loading=\"lazy\" \/><\/div><div class=\"fk-hero__text mc-hero__text\"><div class=\"fk-hero__kicker mc-hero__kicker\">!! design qui claque !!<\/div><h2 class=\"fk-hero__title mc-hero__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/outils-web\/chrome-firefox-et-edge-passent-a-une-version-toutes-les-deux-semaines-ce-que-ca-change-pour-un-site\/\">Chrome, Firefox et Edge passent \u00e0 une version toutes les deux semaines : ce que \u00e7a change pour un site<\/a><\/h2><p class=\"fk-hero__excerpt mc-hero__excerpt\">Depuis la fin de l\u2019\u00e9t\u00e9 2026, Chrome, Edge et Firefox publient une nouvelle version majeure toutes les deux semaines au lieu de quatre : pour un site bien construit, rien ne casse,\u2026<\/p><div class=\"fk-hero__byline mc-hero__byline\">Par <strong>Th\u00e9o Rouvier<\/strong> \u00b7 R\u00e9daction<\/div><a class=\"fk-hero__cta mc-hero__cta\" href=\"https:\/\/adaptiv-design.com\/blog\/outils-web\/chrome-firefox-et-edge-passent-a-une-version-toutes-les-deux-semaines-ce-que-ca-change-pour-un-site\/\">Lire l'article \u2192<\/a><\/div><\/div><\/div>\n\n\n<\/section>\n\n<!-- 02 \u2014 EN CE MOMENT -->\n<section class=\"fk-dispatches\">\n  <div class=\"fk-dispatches__wrap\">\n    <span class=\"fk-dispatches__label\">En ce moment<\/span>\n    <div class=\"fk-dispatches__items\">\n      <a class=\"fk-dispatches__item\" href=\"https:\/\/adaptiv-design.com\/blog\/articles\/electronic-newsletter\/\">Newsletter \u00e9lectronique<\/a>\n      <a class=\"fk-dispatches__item\" href=\"https:\/\/adaptiv-design.com\/blog\/articles\/accessoirement-votre-logo\/\">Logo entreprise<\/a>\n      <a class=\"fk-dispatches__item\" href=\"https:\/\/adaptiv-design.com\/blog\/articles\/enseigne\/\">Enseigne signal\u00e9tique<\/a>\n      <a class=\"fk-dispatches__item\" href=\"https:\/\/adaptiv-design.com\/blog\/articles\/e-multimedia\/\">E-multim\u00e9dia<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- 03 \u2014 Featured header -->\n<section class=\"fk-section fk-section--sand\" style=\"padding-bottom:0\">\n  <header class=\"fk-section__header\">\n    <div>\n      <span class=\"fk-section__label\">N\u00b0 01 \u2014 \u00c0 la une<\/span>\n      <h2 class=\"fk-section__title\">Design <em>qui d\u00e9range<\/em>, design qui marque.<\/h2>\n      <p class=\"fk-section__sub\">Identit\u00e9 visuelle, logos punk, sites web cassants : le terrain de jeu des marques qui refusent le ti\u00e8de. Conseils, retours d&rsquo;XP, outils.<\/p>\n    <\/div>\n    <a class=\"fk-section__more\" href=\"\/blog\/category\/articles\/\">Tous les articles \u2192<\/a>\n  <\/header>\n<\/section>\n\n\n<!-- Cards r\u00e9cents grid 3 cols -->\n<div class=\"gb-container gb-container-fk-recent-c fk-section fk-section--sand\">\n<div class=\"gb-container gb-container-fk-recent-in fk-wrap\">\n<div class=\"mc-wrap\"><div class=\"fk-cards mc-cards\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:32px 28px\"><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/5485168\/pexels-photo-5485168.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Comment concevoir un mailing inspir\u00e9 du print sans perdre en performance ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/a-la-une\/concevoir-mailing-design-print-email\/\">Comment concevoir un mailing inspir\u00e9 du print sans perdre en performance ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">15 Sep 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/36807034\/pexels-photo-36807034.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"\u00c9crire le deuil sans pathos : un parti pris narratif\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/a-la-une\/ecrire-le-deuil-sans-pathos-un-parti-pris-narratif\/\">\u00c9crire le deuil sans pathos : un parti pris narratif<\/a><\/h3><p class=\"fk-card__date mc-card__date\">3 Ao\u00fbt 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/4977448\/pexels-photo-4977448.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"D\u00e9coration int\u00e9rieure logiciel gratuit : 7 outils test\u00e9s et compar\u00e9s\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/a-la-une\/decoration-interieure-logiciel-gratuit\/\">D\u00e9coration int\u00e9rieure logiciel gratuit : 7 outils test\u00e9s et compar\u00e9s<\/a><\/h3><p class=\"fk-card__date mc-card__date\">28 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/20314949\/pexels-photo-20314949.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Pages projets d&rsquo;un studio de design : des textes qui se positionnent, l&rsquo;approche de Julien Jimenez\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">\u00c0 la une<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/a-la-une\/julien-jimenez-redaction-seo-studio-design\/\">Pages projets d&rsquo;un studio de design : des textes qui se positionnent, l&rsquo;approche de Julien Jimenez<\/a><\/h3><p class=\"fk-card__date mc-card__date\">27 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/37133228\/pexels-photo-37133228.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Faire ses visuels soi-m\u00eame, sans \u00eatre graphiste : le mode d&#8217;emploi\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/faire-ses-visuels-soi-meme-sans-etre-graphiste-le-mode-demploi\/\">Faire ses visuels soi-m\u00eame, sans \u00eatre graphiste : le mode d&#8217;emploi<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/16094046\/pexels-photo-16094046.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Quel logiciel gratuit pour remplacer Photoshop ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/quel-logiciel-gratuit-pour-remplacer-photoshop\/\">Quel logiciel gratuit pour remplacer Photoshop ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- 04 \u2014 SOMMAIRE -->\n\n<section class=\"fk-depts\">\n  <header class=\"fk-section__header\">\n    <div>\n      <span class=\"fk-section__label\">N\u00b0 02 \u2014 Sommaire<\/span>\n      <h2 class=\"fk-section__title\">Nos rubriques<\/h2>\n    <\/div>\n  <\/header>\n  <nav class=\"fk-depts__grid\">\n    <a class=\"fk-dept\" href=\"\/blog\/category\/impact-visuel\/\">\n      <div class=\"fk-dept__stamp\">01<\/div>\n      <h3 class=\"fk-dept__name\">Impact visuel<\/h3>\n      <span class=\"fk-dept__count\">16 articles<\/span>\n    <\/a>\n    <a class=\"fk-dept\" href=\"\/blog\/category\/identite-visuelle\/\">\n      <div class=\"fk-dept__stamp\">02<\/div>\n      <h3 class=\"fk-dept__name\">Identit\u00e9 visuelle<\/h3>\n      <span class=\"fk-dept__count\">7 articles<\/span>\n    <\/a>\n    <a class=\"fk-dept\" href=\"\/blog\/category\/projets-uniques\/\">\n      <div class=\"fk-dept__stamp\">03<\/div>\n      <h3 class=\"fk-dept__name\">Projets uniques<\/h3>\n      <span class=\"fk-dept__count\">Sur-mesure<\/span>\n    <\/a>\n    <a class=\"fk-dept\" href=\"\/blog\/category\/solutions-design\/\">\n      <div class=\"fk-dept__stamp\">04<\/div>\n      <h3 class=\"fk-dept__name\">Solutions design<\/h3>\n      <span class=\"fk-dept__count\">Pratique<\/span>\n    <\/a>\n    <a class=\"fk-dept\" href=\"\/blog\/category\/creativite-et-performance\/\">\n      <div class=\"fk-dept__stamp\">05<\/div>\n      <h3 class=\"fk-dept__name\">Cr\u00e9a &#038; perf.<\/h3>\n      <span class=\"fk-dept__count\">Tests A\/B<\/span>\n    <\/a>\n  <\/nav>\n<\/section>\n\n<!-- 05 \u2014 PULL QUOTE -->\n<section class=\"fk-pullquote\">\n  <div class=\"fk-pullquote__wrap\">\n    <span class=\"fk-pullquote__mark\">\u00ab\u00a0<\/span>\n    <p class=\"fk-pullquote__text\">Un logo <em>sage<\/em>, c&rsquo;est d\u00e9j\u00e0 un logo mort. Le design qui vibre, c&rsquo;est celui qu&rsquo;on ose montrer.<\/p>\n    <p class=\"fk-pullquote__attr\">\u2014 <strong>Th\u00e9o R.<\/strong> \u00b7 R\u00e9dac&rsquo; chef Adaptiv Design<\/p>\n  <\/div>\n<\/section>\n\n<!-- 06 \u2014 Section cat 1 header (Impact Visuel) -->\n<section class=\"fk-section fk-section--sand\" style=\"padding-bottom:0\">\n  <header class=\"fk-section__header\">\n    <div>\n      <span class=\"fk-section__label\">N\u00b0 03 \u2014 Impact visuel<\/span>\n      <h2 class=\"fk-section__title\">Le visuel qui frappe<\/h2>\n      <p class=\"fk-section__sub\">Tests A\/B, retours clients, indicateurs : comment savoir si votre design fait vraiment r\u00e9agir. Outils, m\u00e9thodes, exemples bruts.<\/p>\n    <\/div>\n    <a class=\"fk-section__more\" href=\"\/blog\/category\/impact-visuel\/\">Toute la rubrique \u2192<\/a>\n  <\/header>\n<\/section>\n\n\n<!-- Section cat 1 cards -->\n<div class=\"gb-container gb-container-fk-cons-c fk-section fk-section--sand\">\n<div class=\"gb-container gb-container-fk-cons-in fk-wrap\">\n<div class=\"mc-wrap\"><div class=\"fk-cards mc-cards\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:32px 28px\"><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/3985318\/pexels-photo-3985318.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Comment flouter un visage ou une info sur une photo ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/comment-flouter-un-visage-ou-une-info-sur-une-photo\/\">Comment flouter un visage ou une info sur une photo ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/8548384\/pexels-photo-8548384.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Comment \u00e9crire du texte sur une photo ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/comment-ecrire-du-texte-sur-une-photo\/\">Comment \u00e9crire du texte sur une photo ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/9558903\/pexels-photo-9558903.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Comment enlever le fond d&rsquo;une image ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/comment-enlever-le-fond-dune-image\/\">Comment enlever le fond d&rsquo;une image ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- 07 \u2014 EDITO -->\n\n<section class=\"fk-edito\">\n  <div class=\"fk-edito__wrap\">\n    <article class=\"fk-edito__postcard\">\n      <div class=\"fk-edito__meta\">\n        <span>Le coup de gueule<\/span>\n        <span>\u00b7<\/span>\n        <span><strong>Mai 2026<\/strong><\/span>\n      <\/div>\n      <h2 class=\"fk-edito__title\">Arr\u00eatez de faire du design propre.<\/h2>\n      <p class=\"fk-edito__body\">On nous demande tous les jours des logos \u00ab\u00a0\u00e9l\u00e9gants\u00a0\u00bb, des sites \u00ab\u00a0\u00e9pur\u00e9s\u00a0\u00bb, des chartes \u00ab\u00a0intemporelles\u00a0\u00bb. Spoiler : 95 % de ces brand books finissent dans un Drive que personne ne rouvre. Le design qui marque, c&rsquo;est celui qui pique un peu, qui prend position, qui assume une voix.<\/p>\n      <p class=\"fk-edito__body\">Sur Adaptiv Design on parle des marques qui osent : couleurs criardes assum\u00e9es, typographies qui d\u00e9bordent, mises en page qui cassent la grille. Et on partage les outils, retours d&rsquo;XP et tests A\/B pour passer du \u00ab\u00a0joli mais sans \u00e2me\u00a0\u00bb au \u00ab\u00a0tout le monde s&rsquo;en souvient lundi matin\u00a0\u00bb.<\/p>\n      <div class=\"fk-edito__sig\">\n        <div class=\"fk-edito__avatar\">T<\/div>\n        <div>\n          <p class=\"fk-edito__name\">Th\u00e9o R.<\/p>\n          <p class=\"fk-edito__role\">R\u00e9dac&rsquo; chef \u00b7 Adaptiv Design<\/p>\n        <\/div>\n      <\/div>\n    <\/article>\n  <\/div>\n<\/section>\n\n<!-- 08 \u2014 Section cat 2 header (Identit\u00e9 Visuelle) -->\n<section class=\"fk-section fk-section--sand-2\" style=\"padding-bottom:0\">\n  <header class=\"fk-section__header\">\n    <div>\n      <span class=\"fk-section__label\">N\u00b0 04 \u2014 Identit\u00e9 visuelle<\/span>\n      <h2 class=\"fk-section__title\">Logos &#038; chartes <em>qui vibrent<\/em><\/h2>\n      <p class=\"fk-section__sub\">Comment construire une identit\u00e9 visuelle qui tient la route \u2014 du logo aux d\u00e9clinaisons r\u00e9seaux sociaux. Cas pratiques, refontes, rat\u00e9s inspirants.<\/p>\n    <\/div>\n    <a class=\"fk-section__more\" href=\"\/blog\/category\/identite-visuelle\/\">Toute la rubrique \u2192<\/a>\n  <\/header>\n<\/section>\n\n\n<!-- Section cat 2 cards -->\n<div class=\"gb-container gb-container-fk-ent-c fk-section fk-section--sand-2\">\n<div class=\"gb-container gb-container-fk-ent-in fk-wrap\">\n<div class=\"mc-wrap\"><div class=\"fk-cards mc-cards\" style=\"display:grid;grid-template-columns:repeat(3,1fr);gap:32px 28px\"><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/28435177\/pexels-photo-28435177.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Quelles couleurs vont bien ensemble sur une affiche ou un logo ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/quelles-couleurs-vont-bien-ensemble-sur-une-affiche-ou-un-logo\/\">Quelles couleurs vont bien ensemble sur une affiche ou un logo ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/14354446\/pexels-photo-14354446.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Comment faire ses faire-part de mariage soi-m\u00eame ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/comment-faire-ses-faire-part-de-mariage-soi-meme\/\">Comment faire ses faire-part de mariage soi-m\u00eame ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><article class=\"fk-card mc-card\"><div class=\"fk-card__media mc-card__media\"><img decoding=\"async\" src=\"https:\/\/images.pexels.com\/photos\/15059629\/pexels-photo-15059629.jpeg?auto=compress&#038;cs=tinysrgb&#038;fit=crop&#038;h=627&#038;w=1200\" alt=\"Comment faire une affiche pour un \u00e9v\u00e9nement ?\" loading=\"lazy\" \/><\/div><span class=\"fk-card__cat mc-card__cat\">Visuels faits maison<\/span><h3 class=\"fk-card__title mc-card__title\"><a href=\"https:\/\/adaptiv-design.com\/blog\/solutions-design\/visuels-faits-maison\/comment-faire-une-affiche-pour-un-evenement\/\">Comment faire une affiche pour un \u00e9v\u00e9nement ?<\/a><\/h3><p class=\"fk-card__date mc-card__date\">17 Juil 2026<\/p><\/article><\/div><\/div>\n\n<\/div>\n<\/div>\n\n<!-- 09 \u2014 NEWSLETTER + TEAM + TRUST -->\n\n<section class=\"fk-news\">\n  <div class=\"fk-news__wrap\">\n    <div class=\"fk-news__stamp\">\u2726<\/div>\n    <div class=\"fk-news__kicker\">Le bulletin punk<\/div>\n    <h2 class=\"fk-news__title\">Le design qui <em>bouge<\/em>, chaque vendredi<\/h2>\n    <p class=\"fk-news__sub\">Une dose hebdo d&rsquo;\u00e9tudes de cas, outils gratuits et refontes comment\u00e9es. Pour les designers qui veulent sortir du moule.<\/p>\n    <form class=\"fk-news__form\" onsubmit=\"event.preventDefault();this.querySelector('.fk-news__ok').classList.add('show');this.querySelector('input').value='';\">\n      <input type=\"email\" required placeholder=\"votre@email.com\" autocomplete=\"email\">\n      <button type=\"submit\">Je m&rsquo;inscris<\/button>\n    <\/form>\n    <p class=\"fk-news__ok\">\u2713 Inscription confirm\u00e9e. \u00c0 tr\u00e8s vite.<\/p>\n    <p class=\"fk-news__legal\">Aucun spam \u00b7 D\u00e9sinscription en 1 clic<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"fk-team\">\n  <header class=\"fk-section__header\">\n    <div>\n      <span class=\"fk-section__label\">N\u00b0 05 \u2014 La r\u00e9daction<\/span>\n      <h2 class=\"fk-section__title\">Les designers d\u00e9jant\u00e9s<\/h2>\n    <\/div>\n  <\/header>\n  <article class=\"fk-team__card\">\n    <div class=\"fk-team__avatar\">T<\/div>\n    <div>\n      <h3 class=\"fk-team__name\">Th\u00e9o R.<\/h3>\n      <p class=\"fk-team__role\">R\u00e9dac&rsquo; chef \u00b7 directeur artistique<\/p>\n      <p class=\"fk-team__bio\">Designer ind\u00e9pendant depuis 12 ans, Th\u00e9o a refondu plus de 80 identit\u00e9s visuelles avant de lancer Adaptiv Design pour partager ce qu&rsquo;il aurait aim\u00e9 lire \u00e0 ses d\u00e9buts. Il d\u00e9teste les briefs \u00ab\u00a0fais-moi du Apple\u00a0\u00bb et il le dit.<\/p>\n      <p class=\"fk-team__expertise\"><strong>Ses sujets :<\/strong> branding sur-mesure, typographie, refonte de logo, tests A\/B visuels, outils de prototypage.<\/p>\n    <\/div>\n  <\/article>\n<\/section>\n\n<section class=\"fk-trust\">\n  <header class=\"fk-trust__header\">\n    <span class=\"fk-trust__label\">Notre fanzine en chiffres<\/span>\n    <h2 class=\"fk-trust__title\">Adaptiv Design en bref<\/h2>\n  <\/header>\n  <div class=\"fk-trust__grid\">\n    <div class=\"fk-trust__item\">\n      <p class=\"fk-trust__num\"><em>48<\/em><\/p>\n      <p class=\"fk-trust__lbl\">Articles publi\u00e9s<\/p>\n    <\/div>\n    <div class=\"fk-trust__item\">\n      <p class=\"fk-trust__num\">5<\/p>\n      <p class=\"fk-trust__lbl\">Rubriques design<\/p>\n    <\/div>\n    <div class=\"fk-trust__item\">\n      <p class=\"fk-trust__num\">1\u00d7\/sem<\/p>\n      <p class=\"fk-trust__lbl\">Bulletin punk<\/p>\n    <\/div>\n    <div class=\"fk-trust__item\">\n      <p class=\"fk-trust__num\"><em>0<\/em><\/p>\n      <p class=\"fk-trust__lbl\">Brief ti\u00e8de accept\u00e9<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"manual_indexmenow":false,"indexmenow_id_project":0,"footnotes":""},"class_list":["post-7794","page","type-page","status-publish","hentry","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-25"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adaptiv Design \u2013 Magazine art, design &amp; culture cr\u00e9ative<\/title>\n<meta name=\"description\" content=\"Adaptiv Design \u2014 Marketing digital. 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